Frank PR Strategically Creates Web Sites
to Be Client's 'Signature.'
Well-written web sites are the signature of every company serious
about gaining competitive advantage. Frank PR has experience in
developing a brand for the site, and ensures that all content integrates
the important message points of the client. Clear and easy to grasp
content is key to a web site that communicates the client's unique
Background: A cosmetic
anesthesiologist has pioneered an innovative anesthesia
technique that has been embraced by physicians around
Problem: The client believes
that thousands of patients could be helped if more surgeons
and more anesthesiologists embraced this medically proven
technique. How do we get patients to request this anesthesia
Solution: The client asked
Frank PR to identify a consumer-driven educational strategy
for developing his web site - look, feel, and content.
The site's traffic has steadily risen since its launch,
which was helped by an extensive media relations campaign.
The site receives more than 1,000 hits a month. The
push-pull marketing approach is paying off with more
anesthesiologists contacting the client to ask for details
so that they can provide the technique to their patients.